In 1928, George A. Benta recognized a need in the Harlem Community and in a small way, he tried to fulfill it. Although he was hampered in many ways because of economic circumstances, he possessed a strong respect and sense of brotherhood for the members of his community. Always motivated by this respect and brotherhood, he committed himself to conduct his business with a quality of service which would be unrivaled. Together with his wife, Helena M. Benta, a licensed funeral director, who died in 1951, Mr. Benta led the Benta Funeral Home through 38 years of continuous growth, until his death in 1966.